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New name, same game for sportsmen's rights group (1/11/2002) Columbus- The nation’s leading sportsmen’s rights organization is changing its name to better position itself to serve the nation’s sportsmen and sportswomen. The Boards of Trustees and Directors for the non-profit Wildlife Legislative Fund of America (WLFA) and the Wildlife Conservation Fund of America (WCFA) voted to change the organizations’ names to the U.S. Sportsmen’s Alliance and U.S. Sportsmen’s Alliance Foundation. The WLFA began in 1978 to defend hunting, fishing and trapping and protect scientific wildlife management. The U.S. Sportsmen’s Alliance will continue to protect the rights of hunters, anglers and trappers across the nation in state legislatures, at the ballot and in Congress. Its companion organization, the U.S. Sportsmen’s Alliance Foundation, is responsible for public education programs and legal defense. Although its name has changed, the mission of the organization has not. “We will continue to defend our heritage against all attacks from those who do not understand the tremendous contribution sportsmen make to conservation,” said Richard Cabela, U.S. Sportsmen’s Alliance chairman. “This new marketing plan is designed to make us more effective in our work by increasing the grassroots network of sportsmen willing and able to protect America’s rich heritage of hunting, fishing and trapping.” In the past few years, the organization has seen threats to hunting, fishing, and trapping rise dramatically. Spending to protect these sports has not risen rapidly enough to keep up with the challenges. This spurred leadership to develop a multi-faceted plan to increase the organization’s reach without sacrificing its dedication to protecting America’s proud outdoor heritage. “The WLFA has been at the forefront in protecting our heritage for nearly 25 years,” said Bud Pidgeon, U.S. Sportsmen’s Alliance president and chief executive officer. “Sportsmen had trouble remembering our name and, in turn, what we had been doing for them. I don’t believe anyone will have to think twice now about who and what we are.” One part of the plan will be a nationwide effort to provide the public with information about the sportsman’s role in conserving wildlife. For example, few people are aware that sportsmen pay the lion’s share of all wildlife programs in this country – over $2.6 billion last year - and that amount is on the rise. The essence of the U.S. Sportsmen’s Alliance efforts will be aimed at protecting the rights of those who participate in outdoor sports. CopyrightÓ U.S. Sportsmen's Alliance- www.ussportsmen.org
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